Deep Dive into SDR Success with Jimmy Comodeca

In a recent podcast episode, Charles, the CEO of TopLeads, invites Jimmy Comodeca, co-founder of the SDR newsletter, to discuss the intricacies of SDR, sales, and marketing. Jimmy shares his journey from being an SDR to starting his own company, emphasizing the importance of actionable and tactical SDR content. He believes that most content out there lacks actionable insights, which is why he started writing about specific tactics he employed. Jimmy also touches upon the challenges of recruiting quality SDRs in 2023, suggesting that companies need to offer competitive salaries with a base of around $55k to attract the best talent. He warns against commission-only roles, as they often fail to attract top-tier candidates. Charles expresses his interest in restarting his cold-calling SDR program and seeks advice on the ideal candidate profile and payment structure.