Do you think Eskort made an honest mistake with their billboard ?

Eskort is trending once again and this is because of the billboard they have recently put up at the O.R Tambo International Airport, the billboard has the words "GO SPRINGBOX. Love, Eskort" on it. This is meant to be misunderstood as a misspelling of Springboks but the intention here is to get people to be aware of the billboard and to react to it. Webpage