E Commerce and Retail: You Can’t Have Just One

Inventors and entrepreneurs start with a product- usually one they are passionate about. But just because you have a product doesn’t mean you have a brand. Successful entrepreneurs turn products into powerful brands and most importantly, brands that tell a story. Allen Iov, CEO at Brands 10x, is a serial entrepreneur in the e- commerce space. He is constantly creating new products from the ideation stage through to the creation, marketing production, and then ultimately building a brand. Join us as Glenn and Allen discuss: How to be successful when you are moving into multiple distribution channels - not just Amazon, but brick and mortar stores Why the physical packaging of any product is important to brand identity Retail is still king