In this conversation, we unravel the secrets behind finding that one golden idea from a million possibilities, pioneering an entirely new category, and winning over customers. Brace yourself for a mind-blowing revelation as Jatan Bawa, the mastermind behind Perfora, spills the beans and shares his surefire strategies for acquiring customers and cultivating a loyalist tribe. (01:44) - Jatan Bajwa's Entrepreneurial Journey (04:14) - The Genesis of Perfora: Identifying a New Category (08:19) - Blueprints of Innovation: Charting the Course for a Contemporary Brand (13:22) - Harmony in Action: Unraveling the Well Orchestrated Playbook (17:57) - The Cost of Innovation: Is Creating a New Category Expensive? (21:50) - The Art of Retention at Work (24:09) - Optimizing RoAS: The Power of Storytelling (28:18) - Strategic Patience: Balancing Long-Term Vision with Tactical Precision (31:55) - Measuring ROI in Unconventional Strategies (33:54) - Cross-sell. Upsell. Repeat. (42:44) - The Power Trio: Leveraging Segmentation, Right Channels, and Content (45:54) - The Voice of Customers: NPS as the Defining Indicator (51:37) - From Stay to Soar: Building a Brand Upwards with Retention

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