Earn Your Customer's Time with Community-Market Fit - Christina Garnett - Revenue Today - Episode # 049

This episode of Revenue Today features Christina Garnett, Principal Market Manager of Offline Community & Advocacy at Hubspot. Community market fit requires a product to compete with anything else that demands the customer's time, including advertisers, social media, and even the customer's own family.This means that brands must create a space that is worth the investment of time for members, which can be done by thinking about the value that members get from being a part of the community, whether it's proximity to the brand or other members. TakeawaysCommunity-market fit competes with anything that is vying for your time and attentionEmpathy is at the core of community-market fitCommunity can mean proximity to the brand and other members Quote of the Show"You really need to think about what your community is truly competing with. Everything that takes time is your competitor. So, for product, yeah, ‘Is it worth the price? Do the features give me enough value that it makes up for the price I'm paying?’ But the community, ‘Is it worth the time? Is it worth the investment?’ " - Christina Garnett  Connect with Christina in the link below:LinkedIn: https://www.linkedin.com/in/christinamgarnett/ Ways to tune in:Amazon MusicApple PodcastSpotifyGoogle PodcastYouTube: https://youtu.be/6KEho9RSaHs