Ep 16: How to integrate Marketing with your Business Model

August 23rd, 2023<br />How to integrate Marketing with your Business Model<br />Episode: 16<br /><br /> Episode NotesIn this episode of the "Challentunity" podcast, hosts Chris and Jordan delve into the dynamic world of integrating marketing strategies into your business model. They explore how the foundation of consistent results serves as a stepping stone for achieving business scalability. Drawing parallels between marketing and engineering, they dissect the idea of treating marketing as an engineering problem, emphasizing the importance of data-driven decisions and iterative optimization.The hosts ask important questions such as: Is Business and Marketing Modelling the same thing and discuss instances where taking calculated risks can lead to breakthroughs but share about how knowing when to take them is key.Furthermore, Chris and Jordan break down basic modeling fundamentals for effective marketing planning. They tackle the importance of knowing the value of your business and its objectives prior to reaching your ideal audience. By demystifying some key concepts, they empower listeners to develop strategic marketing models that align with their business goals.Tune in to this thought-provoking episode as Chris and Jordan navigate the intersection of marketing and business, providing actionable insights for entrepreneurs and business enthusiasts seeking to revolutionize their marketing strategies for sustainable success.<br /><br />Key Topics:Business & Marketing ModellingIs this the same thing?Know your objectives & goals well!Your model defines & differentiates youConsistency is King in your business modelYou can only invest from confidenceMarketing is an Engineering Problem (Inputs & Outputs)Refine & refine & refine your way to successThe role of creativityIs there room for the role of creative marketing ideas?Embed creativity into your habitsTake risks once you have built a stable platformConsulting with clients to define ‘evergreen priorities’Clearly define your organizational objectivesKnow your customer > Phases of the Buyers JourneyMaturity of the marketing modelBuilding a reliable Marketing Engine<br /> Linktree: https://linktr.ee/challengtunity<br />Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/<br />Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/<br />Podcast Website: http://www.Challengtunity.com<br />Agency Website: http://www.AtriumDigital.com<br />Email: Contact@Challentunity.com0XRPFWON92B8PESP