Ep176- Google Ads Limited Ad Serving Policy: What You Need to Know

Episode 176 contains the notable Digital Marketing News and Updates from the week of August 28 - Sep 1, 2023.1. Google Announces Lighthouse 11 with New Accessibility Audits, and LCP Bug Fix - Google PageSpeed Insights (PSI) is a free tool to help you find and fix issues slowing down your web application. PageSpeed Insights (PSI) reports on the user experience of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved. An open-source tool called Lighthouse collects and analyzes lab data that's combined with real-world data from the Chrome User Experience Report dataset. Google has released the latest version (v.11) of Lighthouse, an open-source tool that helps developers and webmasters measure the performance of their websites. Lighthouse 11 includes a number of new features and improvements, including: New accessibility audits: Website accessibility is not currently a ranking factor and quite likely not a quality signal. However it’s a best practice for a website to function correctly for as many people as possible. Lighthouse 11 introduces thirteen new accessibility audits that help developers identify and fix accessibility issues on their websites. Changes to how best practices are scored: Lighthouse 11 has changed the way that best practices are scored. This makes it easier for developers to understand how their websites are performing and what they can do to improve their scores. Largest Contentful Paint scoring bug fixed: Lighthouse 11 has fixed a bug that was affecting the scoring of Largest Contentful Paint (LCP). LCP is a measure of how long it takes for the largest content element on a page to become visible. Updated Interaction to Next Paint (INP) to reflect it's no longer experimental: Lighthouse 11 has updated the Interaction to Next Paint (INP) metric to reflect that it is no longer experimental. INP measures the time it takes for a user to be able to interact with a page after it has loaded. In my opinion, INP is in line to become an official Core Web Vital in 2024. These changes make Lighthouse 11 a more powerful and useful tool for developers and webmasters who want to improve the performance of their websites.
2. YouTube Creators Can Now Remove Community Guideline Strikes - YouTube has announced that creators will now be able to remove Community Guideline strikes from their channels by completing educational courses. This is a new policy that was introduced in June 2023, and it is designed to help creators learn about the Community Guidelines and how to avoid violating them in the future.To remove a strike, creators will need to complete a course that covers the Community Guidelines and how to create compliant content. The course is available in several languages, and it takes about an hour to complete. Once the course is completed, the strike will be removed from the channel.
This new policy is a positive step for YouTube creators. It provides them with a way to learn from their mistakes and avoid getting strikes in the future. It also shows that YouTube is committed to creating a safe and positive environment for its users.

3. Your Site's Language Doesn't Protect It From Google’s Penalty - Google can issue manual actions to any site, regardless of the language it is written in. This means that sites written in non-native English can still be penalized by Google if they violate the company's webmaster guidelines.
Google Search Advocate, John Muller was asked if Google pen