Episode 20 - Lasso: Jess Cook on her 12x "content repurposing multiplier"

On episode #20, Jimmy speaks with Jess Cook from Lasso. They discuss:- How Jess markets, upsells and cross-sells a product with a ton of features
- Why she's chosen to invest heavily in audio and video content
- Her process for getting to know the customer
- Why daily standups are the key to good team communication
- How she achieved a 12x "content repurposing multiplier"Jess runs a podcast of her own called "That's Marketing, Baby" which you can check out here → https://www.thatsmarketingbaby.com/This episode is presented by our friends at The Juice. You can signup for a free account here: https://app.thejuicehq.com/👉 You can follow Jess Cook on LinkedIn here: https://www.linkedin.com/in/je....sscook-contentmarket You can learn more about Lasso here: https://www.lasso.io/