Episode 62: SEO Marketing & Extra Income for Therapists Without Doing Therapy [featuring Jessica Tappana]

Therapists are often under the impression that their degree locks them into only doing therapy, so they grind through 60-minute sessions which can result in major burnout. But there are many ways to help others and support mental health that doesn't require always doing therapy.In this episode, I talk with Jessica Tappana, therapist, group practice owner, and founder of Simplified SEO Consulting, about what SEO is and why it's one of the best tools for therapists to get clients, as well as how she found her accidental passion for SEO while promoting her own private practice and turned it into an alternative stream of income that continues to help other therapists.More about Jessica:Jessica Tappana is an LCSW, a group practice owner, and the founder of Simplified SEO Consulting. She understands the complexities of owning a group practice and believes that therapists do their best work when they have a steady stream of their ideal clients. After building her own practice using Search Engine Optimization (SEO) as her only marketing tool, Jessica began helping other private practice owners get their websites ranking on Google as well, and she founded Simplified SEO Consulting. Her small team has helped hundreds of other private practice owners reach more of their ideal clients needing their services by teaching them to optimize their own website, as well as offering done-for-you services. Jessica is passionate about helping therapists grow their practices so they can do their best clinical work and loves to talk about SEO, answer questions, and support other mental health professionals.Simplified SEO Consulting Website: simplifiedseoconsulting.comGet 20% OFF of Any DIY Course With Code: ATPP-------------------------------------------------------🎙️ Listen to more episodes of the All Things Private Practice Podcast here: www.allthingspractice.com/all-things-private-practice-podcast🎙️Spotify https://open.spotify.com/show/5sErokE8RKrjhR9aIkXJAv?si=ZPSv_f3fSv-vmMPauoJ6Zw&utm_source=copy-link🎙️Apple https://podcasts.apple.com/us/podcast/all-things-private-practice-podcast/id1596161682🗨️ Join the All Things Private Practice FB Community:  www.facebook.com/groups/privat....epracticebuilding--- Thanks to Our Sponsor!I would also like to thank The Receptionist for iPad for sponsoring this episode.Chances are you've paid special attention to making sure your clients feel welcomed and at ease from the moment they walk into your practice's space. Make sure you don't overlook one very important step, their check-in experience.The Receptionist for iPad is the highest-rated digital check-in software for therapy offices and behavioral health clinics, used by thousands of practitioners across the country.The Receptionist for iPad is a simple, inexpensive way to allow your clients to discreetly check in, notify providers of a patient’s arrival, and ensure your front lobby is stress-free.The software sends an immediate notification to the therapist when a client checks in, and can even ask if any patient informat