Episode 98: Create Captivating Content: "Sticky Profiles" [featuring Anna Walker]

How many times have you heard me say that you "Can't be the Applebees of Therapy?"During this episode, I talk with Anna Walker, marketing specialist for mental health therapists, and creator of the Facebook group "Get Booked Out."We talk about what helps you stand out on your therapist directory pages and websites, and how you can avoid sounding JUST like everybody else. If you want to create a therapist profile that has clients calling you while already knowing that you are the therapist for them, this episode is for you.Listen to this episode to hear Anna and I talk about:The importance of authenticity in content creationThe power of being relatableHow to write your profile without sounding like a walking DSM-VHow to get more private pay clientsAnna talks about how to create a "sticky" profile page<br/>The difference between a generic profile and a "sticky" profile can be a deciding factor in the amount AND kind of clientele you attract to your private practice, so take care to create copy that is authentic and shows the clients that light you up how you get what they're going through and are the right therapist to support them.More about Anna:Anna Walker is the founder and CEO of Walker Strategy Co, a marketing coaching & marketing agency dedicated to seeing therapists fill their private pay caseloads. She's helped over 1,000 clinicians grow their practices in ways that are simple, effective, and authentic.Grab Anna's Squarespace website templates (100% customizable, professionally designed website templates for therapists), or check out Confident Copy (her marketing mentorship focused on attracting & converting ideal-fit, full-fee clients)Anna's Website: walkerstrategyco.comSquarespace Website Templates: walkerstrategyco.com/templates Confident Copy: walkerstrategyco.com/cc-------------------------------------------------------🎙️ Listen to more episodes of the All Things Private Practice Podcast here: www.allthingspractice.com/all-things-private-practice-podcast🎙️Spotify: atppod.com/spotify 🎙️Apple Podcasts: atppod.com/apple🎙️Google Podcasts: atppod.com/google🗨️ Join the All Things Private Practice FB Community:  www.facebook.com/groups/privat....epracticebuilding--- in this episode:A Thanks to Our Sponsor, Heard!I would also like to thank Heard for sponsoring this episode. Doing your own accounting as a self-employed therapist is stressful. I get it because I've been there. When I first started my private practice, I wasn't sure how much to save for taxes or how quarterly taxes worked. I didn't want to fuck up and get in trouble with the IR