Episode One - I'm so glad you're here!

In this debut episode of the Next Level Communications podcast, we talk about why it's SO important to focus on other people when it comes to communicating, whether that's on a personal level, or in business.In this episode, we cover: Why putting human relationships at the core of business transactions leads to better outcomes for both companies and customers. In an increasingly competitive market, empathy and understanding give you a competitive edge. The reality that getting curious about what your customers truly want allows you to serve them better (and I do a small rant about asking thoughtful questions, the importance of audience research, and the fact that we'll cover this in future episodes) The importance of articulating your value in a way that resonates personally, and why we need to STOP focusing on all the neat features of your product or service at the start of an interaction. That success should not come at the cost of compromising on delivering an amazing customer experience. Serving people's needs is the real purpose of business. Want to get in touch? Reach out anytime: eloise@olimcomms.com.