Ethical Manipulation, Niche Building, and the 6 Psychological Triggers to Win the Gig with Special Guest Mike Howard

I recently sent an email to my list of subscribers (which you should be on if you're not already, visit https://jamesdnewcomb.com to do so) talking about the "6 psychological triggers" that enable one to ethically persuade, dare I say manipulate any type of transaction in your favor.I had heard these 6 triggers from a package of sales type materials I purchased years ago, and it turns out the package I bought was echoing a structured set of "Laws" made famous by the great Robert Cialdini, author of Influence: The Psychology of Persuasion.That's where our guest on today's episode comes in. Mike Howard has been reading my emails for awhile, and he replied to the email wanting to discuss this topic. I said I'd love to, but let's get on a zoom call so I can record it and share with my audience!He happily agreed, and what you'll hear in this episode is what came of it.Oh, by the way, the 6 psychological triggers of persuasion are:Expert authorityLikabilityCommitment and consistencyReciprocationSocial proofScarcity<br/>And it turns out there's a seventh Law that Cialdini has introduced recently, Unity.Enjoy this episode, and remember you're always selling something, even if it's in the most non-salesy environment possible. What you'll hear in this episode:-Influence yourself first and foremost before influencing others...02:30-Mike's background and experience in the world of persuasion and sales...08:30-The power of expert authority...11:00-Good and bad when it comes to reciprocation...21:30-Authority leads to "social proof"...27:00-In praise of the "one trick pony": how to use scarcity to your advantage...32:00-We all crave community...37:00-Plus whatever your discerning ears deem worthy of your time and interest...Resources mentioned:Influence: The Psychology of Persuasion by Robert CialdiniOnline Influence by Bas WoutersCialdini InstituteAbout the Guest:Connect with Mike Howard on LinkedInFor the past forty-four years Mike Howard has immersed himself in the study of change. In the late 1970s starting in the blue-collar wire extrusion mills of Worcester MA, Mike learned the intricacies of the manufacturing process. He experienced what were the most effective ways to manufacture a quality product in a timely fashion and accomplish it with consistency.In 1980 Mike transitioned to the high-tech world of Semi-conductors and Personal Computers. Beginning at an entry level manufacturing position he enjoyed a ten-year journey in route to becoming Business Manufacturing Manager of 3 front-end Semi-Conductor Fabrication businesses within the company. This experience allowed Mike to fully understand the dynamics of different work groups existing inside a company and how to blend them into one cohesive organization that accomplished results far exceeding company goals and expectations. In 1990 Mike left the manufacturing world to tackle a completely different opportunity. Forging out on his own he worked hand and hand for a decade with the World’s Foremost Authority in the field of Human Development, Anthony Robbins, as his exclusive New England franchise. Mike provided training in the areas of Sales and Influence,Teambuilding, Leadership, and Communica