GenNext 2023: Gautrain

The Sunday Times GenNext event in partnership with Yellowwood - now in its 19th year - is the leading annual youth brand preference and consumer behaviour event. This year, Sunday Times GenNext will take over the entire month of September with 3 separate events: Interactive Showcase (7 September), Awards (20 September) and Youth Marketing Conference (28 September). Tshepo Kgobe, COO of the Gautrain Management Agency, chats to Lebang Kgosana about how Gautrain thinks for the youth, and has adjusted their systems to be more relevant.