How to Create Urgency to Get People to Buy Now (Versus Later)

Urgency in marketing creates motivation to buy. When you do this well, you’ll be able to break through the noise of today's saturated markets and capture the attention of consumers who might otherwise delay or turn the other way.Most people put too much emphasis on urgency tactics like deadlines, limited availability, and time-sensitive marketing campaigns. However, those won’t be the tactics that ultimately accelerate the customer journey from consideration to conversion, prompting your best-match clients to purchase sooner rather than later.Discover the fundamentals of urgency so you can apply short-term and long-term strategies to increase your monthly enrollments and grow your business. Key HighlightsThe two types of urgency and how to use it to move people from "not interested right now" to "ready to buy"How to prioritize your marketing efforts to align with the different types of urgency.The percentage of buyers versus non-buyers in your market and what to consider when layering in different marketing campaigns to increase overall desire for your offers.The power of branding and awareness in the industry and how this plays into consumer purchasing behavior. <br/>Connect With KinseyWebsite | Facebook | Free Community | Instagram[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionaryReady to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, The Launch Like A Queen: www.kinseymachos.com/launchqueenBook A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextstepsDo not miss these highlights: 03:47 I just got the book of Stephen Covey's work, The Seven Habits of Highly Effective Families.   04:12 My husband and I literally felt like we had this crazy whiplash because it was like everything hit us at once.05:21 My family has entered a whole new dimension of busy, and I don't love the word busy.06:31 Thankfully, my husband and I both have flexible schedules, which is why we do what we do so that we can have it all right and be present for our kids.  07:16 Even though I’m feeling a little overwhelmed, there is so much more happiness and joy just illuminating my physical body.  08:03 The change is unknown, especially to my kids. They're not able to articulate some of these changes and I can see exactly what's happening. 08:33 I'm now readjusting and recalibrating our work schedule in my calendar for the fall season and heading into one of my favorite times of the year because personally, I love fall.09:28 All that to say, I want to talk to you about urgency because this is coming up a lot. 10:17 It's your responsibility to create more urge