How To "Prove" Your Authority
How can you prove your authority?Talking Points
What evidence of authority looks like
Client testimonials
Clients talking you up
Social media following
Regular speaking gigs
Getting big guests on your podcast
Having a published book
Focusing on interviewees that your target audience will recognize
Third-party validation from a trusted brand
Building relationships with major players in your field of authority
Being the biggest fish in your pond
Quotable Quotes“These signposts need to be difficult or everyone would have them and it wouldn’t be proof of anything.” –JS“I like the idea of clients talking you up.” –RM“It’s definitely a big deal to get big guests on your podcast.” –JS“It’s not about vanity, it’s about literally these building blocks in your authority.” –RM
