We spoke with Murray Voth, President of RPM Training, about shop referrals and marketing strategies in the digital age. This episode covers:[00:03:00] - Marketing history in the context of auto repair [00:04:58] - The psychology of human purchasing behavior[00:05:48] - Social media and word-of-mouth marketing[00:09:14] - Success with shop referrals in the digital age [00:14:43] - How your shop experience affects referrals[00:17:23] - Digital marketing best practicesAutoLeap provides an all-in-one, cloud-based auto repair software that helps automotive shop owners better understand, manage and grow their business—from scheduling appointments to managing technicians and generating invoices. The best auto repair shops choose AutoLeap as it helps them save time and make more money.Learn about AutoLeap: https://tinyurl.com/3uy5thmySchedule a free demo: https://tinyurl.com/tnaawrhaDownload free marketing eBook: https://tinyurl.com/4w3urryeLearn about RPM Training: https://rpmtraining.net/