We spoke with Murray Voth, President of RPM Training, about shop referrals and marketing strategies in the digital age. Part two of our conversation covers:[00:00:45] - Leveraging available marketing resources [00:05:55] - Shop marketing and community involvement [00:09:40] - How to track your shop referrals[00:11:50] - The importance of customer care [00:13:30] - Removing friction from your customer experience [00:16:50] - The human fundamentals of digital marketing [00:25:42] - Action plan for your marketing strategy AutoLeap provides an all-in-one, cloud-based auto repair software that helps automotive shop owners better understand, manage and grow their business—from scheduling appointments to managing technicians and generating invoices. The best auto repair shops choose AutoLeap as it helps them save time and make more money.Learn about AutoLeap: https://tinyurl.com/2984akhpSchedule a free demo: https://tinyurl.com/2be4hmjyDownload free marketing eBook: https://tinyurl.com/4jumc5dkLearn about RPM Training: https://rpmtraining.net/