How we do SEO audits

In this episode Cord & Einar discuss the ever-evolving Tallest Tree approach to SEO audits.Here's the outline Cord & Einar used on the show:ToolsSitebulb: run both an HTML-only and JavaScript crawlAhrefs CrawlerAhrefs Site ExplorerAhrefs Chrome extensionGoogle Search ConsoleChrome Inspector w/LighthouseGoogle’s Robots TesterInspect URL in GSCSchema ValidatorMerkle’s https://technicalseo.com/tools/The Wayback MachineFirst lookExplore the site by hand, view source on whatever the half dozen most-used templates seem to beTurn off JavaScript using Chrome extension and review the site againExplore the backend and get some counts on posts, categories, authors, etc.Look at plugins/modulesReview Sitebult/Ahrefs crawl resultsReview Google Search ConsoleThe goal of the first look is form a basic hypothesis about how technical SEO and site structure can be improved. Take screenshots and start making slides right away.ChecklistReview 192 items in 35 categoriesReportingHow a search engine worksCrawlingIndexingRankingE-A-TMeasurementRank TrackingGTM & GA4 for Traffic  & ConversionsLink GrowthGoogle News