In the Pink: Lessons for Small Business from Barbie

In this episode, Sam discusses all things Pink.The Barbie movie marketing campaign has been a massive success, generating buzz and excitement around the film. There are some valuable lessons that small businesses can learn from this campaign, including:Use social media to generate buzz and excitement.Create partnerships with other brands.Develop a unique and eye-catching visual identity.Use humor and subversion to surprise and delight audiences.Tap into the zeitgeist.By understanding these lessons, small businesses can create marketing campaigns that are both effective and memorable.www.samhicks.com.auFor more information, follow me on social media (@samhickscomau), sign up for my newsletter, or check out my website for up-and-coming online workshops and how we can work together to reach your small business goals.Remember, anything is possible, especially in the North East of Victoria.--------------------------------------------------------------------------------------Research included https://www.hollywoodreporter.....com/movies/movie-new reporter discusses how Warner Bros. and Mattel have worked together to create a campaign that is both playful and subversive.https://variety.com/2023/film/....box-office/barbie-ma https://variety.com/2023/film/....box-office/barbie-ma campaign has been designed to appeal to a wide audience, including children, adults, and fans of the Barbie brand. https://www.digitalmarketer.co....m/blog/barbie-movie- https://www.digitalmarketer.co....m/blog/barbie-movie- article mentions that the Barbie movie marketing campaign has been successful because it has been able to tap into the zeitgeist and create a sense of excitement and anticipation around the film.