Key Moment 04: Why Your Customers Adoption Really Matters in B2B E-Commerce

In this crucial moment, Ruben Mink and Tim van Hattem discuss the importance of customer adoption and why it matters for B2B organizations. Ruben tackles the topic by sharing a story from his earlier sales career days when he spoke with a global flooring manufacturing company that struggled with a low customer adoption rate on its e-commerce platform.Tune in to the full episode (E1) to explore more insights on this topic!
Listen to the full episode or watch the episode on Youtube!More information:
Connect with Ruben Mink on LinkedIn
Connect with Tim van Hattem on LinkedIn
Explore the B2B E-Commerce Accelerated podcast page