Teresa Valerio Parrot, Principal at TVP Communications, joins FYI host Gil Rogers for a conversation about the role of marketers on college campuses, and how we can update both the message and the messaging to be more effective with current and prospective students.For Your Institution Podcast is a production of Mongoose Research. Intro | 0:00Teresa’s History and Background | 0:53Waiting Until May 1 | 4:10Need For Grace and Understanding | 5:57Connecting Just to Connect | 8:48Connecting With Inner Audiences | 12:46Students as Customers and Consumers | 14:36Shift in the Business Model for Higher Ed | 15:58Reimagining the Recruitment Funnel | 18:04Summary & Closing | 21:08 RELEVANT LINKS:TVP Communications WebsiteTrusted Voices PodcastCall to Action Blog on Inside Higher EdTeresa’s Profile on TwitterTeresa’s Profile on LinkedIn

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