Scaling Success with Collin Mitchell, VP of Sales at Leadium

In a riveting discussion hosted by Charles, Collin Mitchell, the VP of Sales at Leadium, delves into the intricacies of sales and the evolution of Leadium. Collin shares his admiration for Leadium, likening its growth to the evolution of Pokémon characters. He emphasizes the distinct approach Leadium takes compared to other big players in the market. Collin's journey with Leadium is unique, having been a customer before joining the team. He credits Leadium for playing a significant role in two of his four startup exits. Collin's expertise lies in scaling businesses, and he sheds light on his vision for doubling Leadium's revenue. Interestingly, Leadium relies heavily on inbound leads and does not engage in outbound marketing for itself. Collin also touches upon the importance of being selective with clients to ensure quality and growth. He shares insights from his entrepreneurial journey, highlighting the success of his ventures, including Salescast, a B2B content agency. The conversation also touches upon the challenges and responsibilities of hosting a podcast and the importance of selecting the right guests.