Shamir Duverseau | Creating a Framework for Experimentation

It’s more important than ever to create a framework for experimentation…
Yet why are so many companies behind on using experimentation to improve their digital footprint?
My guest Shamir Duverseau is the Co-Founder of Smart Panda Labs, a company that helps enterprise organizations in the early stages of digital transformation with management and consulting services. 
Shamir will cover how you can use experimentation to convert more prospects.
He’ll also share why most companies focus on the wrong phase of the funnel and how you can improve the collaboration between IT and marketing.