Stop Selling & Start Serving: Taking Ego Out of the Sales Process with Bill Caskey

In a profession that's filled with constant pressure to hit goals, sales trainer and coach, Bill Caskey talks with James Mayhew about what it takes to exceed at sales in 2023.Bill Caskey went from hating sales and thinking about getting out of it – to becoming a sales author, trainer and coach helping thousands of people worldwide master world-class skills and achieve world-class results. Discussion Points:Bill's personal journey and his early struggles as a sales professional - even considering getting out of salesWhat most sales training is and why it's ineffective Getting to know your buyerAsking the question, Is that really how people want to be sold to?Humility and confidence in salesConfidence or Conviction? Building your personal brand - why every sales person needs to be producing contentOvercoming the desperation mindsetWhy your ego is hurting your sales <br/>About Bill CaskeyBill is a sales development leader and experimenter who has been improving B2B sales teams and executives since 1990. His philosophies and strategies have fueled explosive growth in sales and profits for his clients. Bill’s passionate about sharing his ideas about selling, business, life, money, and meaning.he is the author of Same Game New Rules, Rewire The Sales Mind, and The Sales Playbook, to name a few. He also co-hosts two podcasts: The Advanced Selling Podcast, a weekly podcast counseling sales forces and leaders who seek to improve their business—andThe Bill Caskey Podcast, a deeper dive into achievement.Get Bill's free download, 5 Reasons You Don't Have Enough ClientsVisit Bill's website at BillCaskey.comMentioned in this episode:Get James' free "5 Day Founder Bootcamp Guide" at ThrivingCultureGuide.com