The value of marketing heretics with OLIVER’s Nick Myers

Why is thinking differently so important in modern marketing, yet sometimes so hard to achieve? In this episode, Nick Myers, Head of Planning at OLIVER Agency shares his thoughts on why you can only be a true heretic if you really understand the orthodoxy, and why the OLIVER model is such a good example of a heretical approach. Check out our YouTube video series at: https://goo.gle/3t13pWt