Why a Customer-Centric Sales Process is Your Competitive Advantage | Trevor Larson, Nectar

In this episode, Trevor Larson, Cofounder and CEO at Nectar shares:The scrappy ways he got PerkNow off the ground and how that became NectarBenefits of bootstrapping vs having too much capitalWhy putting yourself in your customers' shoes is the key to winning their heartsNectar is a 360 employee recognition and rewards solution for companies investing in culture.ProfitLed host, Melissa Kwan and Trevor also discusses:What were some things you prioritized and some things you chose not to invest in?How did you balance needing to pay yourselves vs investing into the company?Looking back, what are some things you would have done differently? How did you arrive at your focus on buyer-centric sales process?What feedback have you heard from prospects since designing your sales process around their preferred buying journey?What would you say to someone who’s afraid of oversharing info especially to their competitors?As a bootstrapped company, how do you recruit and retain talent?Thanks for listening! Keep up to date with our new episodes on our website, ProfitLed.fm and connect with our host, Melissa on LinkedIn. This podcast is brought to you by eWebinar.