Why smell is a form of mind control, with Liam Findlay

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, MD of Rubber Cheese.<br /><br />Download our free ebook The Ultimate Guide to Doubling Your Visitor Numbers<br /><br />If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.<br />If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends January 31st 2023. The winner will be contacted via Twitter. Show references: https://aromaprime.com/https:/..../www.linkedin.com/in for Theme Parks and Dementia Care: AromaPrime on BBC NewsKickstarter for the game where a reward is a scent collection, based on the locations in the game Smell tour of Amsterdam Liam R. Findlay is a designer of themed attractions who also works for AromaPrime, advising attractions on how to enhance their experiences using scent. AromaPrime was founded in 1973, and it creates weird and wonderful pongs for venues like Alton Towers, The British Museum and Madame Tussauds. The company's collection of over 400 concoctions ranges from Dinosaur to Dungeon, and Pirate Ship to Penguin Sick. While Liam helps clients select or develop the best smells to tell their stories, he also assists in implementing them in the most effective ways. Transcriptions: Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson.We're getting smelly on the podcast today as I speak with Liam Findlay, Multisensory Attraction Designer and Sensing Specialist at AromaPrime. Liam discusses the use of Aroma's storytelling and psychological influences in your attraction and why smell is a form of mind control. If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue.Kelly Molson: Liam, hello. Welcome to Skip the Queue.Liam Findlay: Hi, how are you?Kelly Molson: I'm very good. How are you is the question?Liam Findlay: I'm very good. Fatigued from lots of orders, but it's a good thing.Kelly Molson: Right, we'll talk about that in a minute because it's a very busy season for you. Our listeners will find out why soon, but first, icebreaker questions. So I'm going to start with a couple of topical ones. I want to know, what is your favourite smell and also, what is the smell that turns your stomach?Liam Findlay: My favourite smell i