#22 - Driving B2B SaaS success with Canberk Beker, Cognism

In a rapidly evolving digital landscape, B2B SaaS marketing has emerged as the undisputed catalyst for driving business growth, transforming industries, and revolutionizing how companies engage with their clients. As technology becomes an inseparable part of our lives, B2B SaaS companies find themselves at the forefront of innovation, providing cutting-edge solutions that shape the future of business operations and customer experiences. To touch upon the many intricacies of SaaS marketing, our host Muskan talked with our guest Canberk Beker, the Group Global Head of Paid at Cognism.
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