A Simple Secret To 10x Your Sales

Most people, but sellers in particular, are afraid of silence because it makes us uncomfortable. This discomfort often leads us to try and talk more to ‘take control’ of a conversation. If you’re a seller, try not to give in to this temptation. Because the moment you start talking more than your client, you will have already lost the deal. In this episode of the No BS Sales School podcast, Walker McKay shares a deceptively simple and almost contrarian take on selling that if applied correctly, should help you 10x your goals and become a better seller overall. Spoiler alert: it involves shutting the hell up.  HIGHLIGHTSYour customer doesn't actually care about your productLet the customer do the talking You're missing a lot of important information by talking too muchHow sellers can use the discomfort of silence Don't be afraid of a little vulnerability Don't have every answer; be quiet QUOTESWalker on why your product doesn't actually differentiate you from other sellers: "People will buy mediocre and pay more if they like the experience, if they like the person that they're dealing with." Walker's tips for differentiating yourself from other sellers: "Shut the hell up. Be quiet. Shut your pie hole. Stop talking."Why sellers should let the customer do the talking: "The whole time she was talking, I was thinking, 'Nope, don't wanna do it. Has nothing to do with me. Not where I want to spend my time. Nope, nope nope.' Meanwhile, she is having none of that because her brain is figuring out what words to say next. There's no processing going on when you're talking. It's just what words are you gonna say next." Where to find Walker:LinkedInTwitterInstagramFree training coursewww.walkermckay.com