Chapter 1: Positioning Your Business as CEO^2

0 Visualizzazioni· 07/19/23
Becoming CEO^2
Becoming CEO^2
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Chapter Summary“The man who goes to a hardware store to buy a power drill doesn’t really need a drill—he needs holes.” ~ Jay Abraham As I said, this book contains both strategies and the mindset you need to become CEO^2. I will share the least important stuff first; most people consider strategies crucial for success, but that’s not the whole truth. We all know strategies for doing better, but why don't we do them? Well, it’s because something deeper is going on that doesn't allow us to act on the strategies. This book will help uncover why. Strategies usually give us the confidence to act in new ways. They give us the confidence and belief that we will succeed. Good strategies work even if you don’t believe in them, but there's also more to the equation than just strategies. Did you hear what I said there? Good strategies work even if you don't believe in them... I hope that instantly tells you what type of book this is, not some positive thinking B.S.

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