Ep 117 How Mind Mapping Can Shape Your Midlife Career Pivot

Welcome to my takeaway from my conversation with Erika Heald on episode 116. <br/><br/>We discussed these three key points:<br/>1️⃣ Define what you want to be known for. <br/>2️⃣ Plan your career pivot. <br/>3️⃣ Leverage content in your personal brand. <br/><br/>In my experience many people in midlife conflate social media with content. There is definitely a relationship, for sure. But, there is also a distinct difference. <br/><br/>Erika stresses that we should build our personal brand for our whole self, not just for what we do professionally.  We are real people. Most of us have outside interests. <br/><br/>So, ask yourself the simple question, what is that thing that you do or participate in outside of work that few people know about? Is it on your LinkedIn profile? <br/><br/>What kind of content could you produce about this passion of yours? <br/><br/>Erika suggested you build a mindmap around your topic to create a foundation for your content strategy. I delve into this in some detail on this episode.<br/><br/>Another step is documenting your target audience. I cover this in detail in my Midlife Career Reboot Workbook.  <br/><br/>The challenge for you to consider is to develop a content plan that will put you out there with the message you want to get across so that people will know what you’re about and will understand you better.<br/><br/>If you’re looking to pivot your career or win more clients for your business, boosting your personal brand through a content strategy will help you greatly.<br/><br/>Download the Midlife Career Reboot Workbook <br/><br/>Connect with Erika Heald<br/>Website & Blog https://www.erikaheald.com/<br/>Gluten-Free Blog https://erikasglutenfreekitchen.com/<br/>LinkedIn www.linkedin.com/in/erikaheald <br/>Content Chat https://www.erikaheald.com/cat....egory/content-chat/C with Bernie Borges<br/>LinkedIn: https://www.linkedin.com/in/bernieborges/<br/>Twitter: https://twitter.com/bernieborges<br/>Instagram: https://www.instagram.com/bernieborges/<br/>Threads: https://www.threads.net/@bernieborges<br/>TikTok: https://www.tiktok.com/@bernieborges<br/>Email: bernie@midlifefulfilled.comThis episode is powered by Castmagic<br/><br/>Rate & Review<br/>Apple Podcasts<br/>Spotify <br/>Music attribution:<br/>Eyes Wide Shut<br/>Old Bossa Twin MusicomSupport the showSubscribe to the Midlife Fulfilled weekly newsletter and never miss an episode!