Erica Schneider - Why Editing Your Content is As Important as Creating!

👉🏼 About the Guest:Erica shares lessons on content writing & editing leading B2C and B2B companies towards engagement & conversions. She's edited 3M+ words and is an amazing thought leader on Twitter and Linkedin with 70K+ followers. She's currently a Head of Content at @getgrizzle/
👉🏼 About the Host:

Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.👉🏼 Description:Tune in as Sharath and Erica discuss the process of writing, editing, creating, and becoming a consistent thought leader.Timestamps: 00:00: Episode Highlight 1:43: Introduction to Erica Schneider 2:49: How did being an English teacher help with being a creator? 5:47: Different personas required as a writer vs an editor 9:49: How can writers become editors? 11:51: Does editing stifle creativity? 13:23: Where do writers stumble in editing? 15:06: Where do you stop editing? 16:07: How to write with authority 19:10: Social media writing vs brand writing 21:44: Best types of writing types for social media 24:10: Best types of writing types for long-form content 25:03: How to become a thought leader 28:21: Day-to-day as a Head of Content 31:05: How does data help as a writer? 32:57: Why did Erica start a Twitter following? 35:26: How to make it work on social 36:40: How to manage idea blasts as a writer 39:10: How to manage envy and competition 42:35: Balance between consuming and creating content 45:38: Day-to-day as a mom 48:15: Editing and writing habits 50:25: Becoming an authentic person online 52:56: Rapid Fire 5: From favorite creator to favorite book 1:00:00: Outro and closing thoughts 👉🏼  Resources:  Amanda Natividad: https://amandanat.com/ Best Book for Kids: https://www.goodreads.com/book..../show/283676.The_Sto 👉🏼 Where to find Jared Kleinert: Twitter: https://twitter.com/ericasmyname Linkedin: https://www.linkedin.com/in/erica-schneider66/ Website: https://www.ericaschneider.me/ 👉🏼 Where to find Sharath: Twitter: https://twitter.com/5harath YouTube: https://www.youtube.com/@5harath Website: https://5harath.com/ Newsletter: https://5harath.substack.com/