Revisiting The Word of the Year in Digital is “Integration” (Thinks Out Loud)

Ever since the pandemic, you and your customers have lived through a massive transformation. And it’s not only “digital transformation.” Instead, it’s transformation of every aspect of our lives. We’re not the same people we were three years ago. You’ve changed. I’ve changed. Our customers have changed. One feature of that change is that customers don’t want “offline” or “online.” They don’t want “physical” or “digital.” They want holistic, human, fully integrated experiences that acknowledge physical and digital and offline and online are all part of a single whole. They want you to help them, regardless of where they are and what device they happen to be using. This reposted episode of Thinks Out Loud takes a look at what your customers expect from you, right now, and in the year ahead. We look at what these expectations mean for your business. And we reveal why the word of the year in digital is “integration.” Want to learn more? Here are the show notes for you. Revisiting The Word of the Year in Digital is “Integration” — Relevant Links and Show Notes Doing Digital in the Weirdest Economy Ever (Thinks Out Loud Episode 355) Marketing in Uncertain Times (Thinks Out Loud Episode 352) How Are You Holding Up? (Thinks Out Loud Episode 316) Did We Break the Internet? Or Did the Internet Break Us? (Thinks Out Loud Episode 242) We’re Living Through a Generational Shift to Digital (Thinks Out Loud Episode 317) What Does “Digital” Even Mean Right Now (Thinks Out Loud Episode 343) The Future Digital Trends You Must Th