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What word do you want to be associated with?
Coming up with a word or phrase we want to be associated with is valuable in determining how people identify with your creative work. In this episode, you’ll learn:The power of having a single word or phrase associated with your work.How this association can make you distinctive and memorable.The benefits of signalling "people like us" and adding focus and clarity to your own work.With this episode, you’ll gain valuable insights into the importance of defining your desired association and how it can impact the work you do.
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